I’d like to take a moment to direct your attention to an article in today’s Washington Examiner, “Moving on from ‘Let’s Move,’” penned by my fitness trainer, Vinnie Tortorich.
I congratulate Vinnie on this accomplishment.
You see, in my real life, I am a marketing and branding guy with many outside interests which include kayaking and fitness.
When I began my exploration into fitness just a few short years ago, I found Vinnie and found his message to be compelling, simple to communicate in a way that cuts through the clutter and most importantly, truthful. As a communicator and marketer, Vinnie nailed it.
He was the one who summarized proper diet and eating habits in the simple terms, “No sugars, No grains.” He wasn’t trying to sell his own line of diet food or diet plan. No, he was simply trying to get out a message to help people improve their health and their lives.
I’m happy to help him get that message out because I believe it is critically important.